the 288 for $37.00 price is per color BO166-R2020 - 3/4" Satin Ribbon Rose - 7 Colors BO166-R2020Regular price: $0.45Sale price: $0.40, 3/$1.00, 8/$2.00, 15/$3.00, 288/$37.00 COLOR: AquaBlackPinkRedRose PinkSwiss PinkYellow Gold Aqua Black Pink Rose Pink Swiss Pink Red